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Grow Up Review

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You might remember Grow Home from Ubisoft Reflections, a sweet, low-poly themed game which came out in 2015. Those that played the game gave it rave reviews, hailing its simplistic yet charming graphics and liberating gameplay as highly refreshing.

Grow Up is the hyped sequel to the original developmental exploration platformer. Ubisoft Reflections have taken the title and core principles of the ‘Grow’ franchise to the next level, as they have blown the scale open with this next instalment.

A New Unforeseen Setting

The story in this game follows our silly little red robot BUD, and his guiding MOM system, and their galactic botanical voyage for new interplanetary flora and fauna specimens. We start the game on board their large ship, which is hurtling through space towards some unknown destination.

Unfortunately, a rocky interruption hits an otherwise pleasant voyage, and BUD is once more dashed down into an alien world, his ship and MOM obliterated into pieces, which BUD must now strive to recollect and piece back together.

He won’t do it alone, however, as through the help of a new satellite-looking friend called POD, who provides BUD with a host of new capabilities, BUD’s job is going to now seem a whole lot more hopeful. You are going to love what POD brings to the table!

New Year, New BUD

The Independent

With the augmentations of POD, BUD now can do far more than he could in the previous title. He now has the ability to scan various plant life forms around the sprawling map, allowing him to then throw their seeds for much utilitarian value.

Much of Grow Up’s fun is scouring the planet for new interesting plants, sometimes having to figure out the more enigmatic species’ uses through wild experimentation. Either way, most plants will greatly aid in BUD’s traversal and elevation through this multi-tiered climbing adventure.

Planetary Entertainment

As mentioned before, Ubisoft Reflections have massively expanded their production level with this new game, to include a whole planet for BUD to now explore and ascend through. Again, your ultimate task is climbing up, but this time past the skies and atmosphere, all the way to the moon!

Here your MOM waits for you in ruins, awaiting your successful return with all of her and the ship’s components, in order to best piece together everything and for the expedition to get back on track after this explosive detour.

All of this is still far down the line, however, as you have much exploration to fill out, as there is a whole planet and everything in between to map out! Just the surface alone provides hours of progressive entertainment and diversity, with all manner of pleasingly designed flora, fauna, and geography to appreciate.

Getting Sky High with New Toys

Through the aid of POD, BUD is now far more advanced than his previous installation in Grow Home. A few of his new abilities – which you need to collect as you proceed further through the world – include being able to curl up into a ball and roll around, having air brakes to stop yourself from being dashed against rocks after plummeting half a kilometer through the air, and of course the trusty jetpack.

Streamlining your newfound seeding flora friends with this technology is essential for conquering the increased levels of platform elevation seen in Grow Up. You indeed have a greater distance to climb this time, and you are going to have to gather as many seeds and abilities as possible to successfully mount these orbital heights.

Remember those tinkling crystals from Grow Home? You are going to have to ensure that you keep collecting dozens of these precious power sources as you proceed through the game. These pretty crystals will once more improve the power levels of your technology, giving you more battery life and improved capability of gadgets like the jetpack, giving sorely needed boosts to your navigational capacity.

Conclusion

Whether you treat Grow Up as a pleasant break in between more hardcore titles, or your gaming career revolves around discovering beautiful gems such as this absolute treat of a game, Grow Up is indeed an invaluable experience in a video game industry in which there is so much violent and explicit drudgery.

Sometimes you do not need an involving and complex story, or convincingly motivated characters, you just need an awkward little robot stumbling through some wonderfully minimalistic scenery.

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Business

SEO: 5 Reasons Why SEO is Still Relevant Today

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SEO

The one constant about the Information Age is that it is fluid and everchanging. There is no consistency and stability over long periods of time.

Therefore, digital media marketing best practices also change regularly. Google, widely known as the world’s foremost search engine, spearheads this fluidity and transformation by continually enhancing their search engine algorithms to provide their users with improved search results to the queries submitted to the Google search engine.

Search Engine Optimisation: A succinct definition

Before we look at reasons why Search Engine Optimisation (SEO) is still relevant in today’s digital age, let’s look at what SEO is defined as:

According to searchengineland.com, SEO is “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

This definition might sound esoteric or “up in the air”. Furthermore, if website traffic is derived from natural search results, then inevitably SEO specialists break the cardinal rule of the definition of natural, or organic, traffic.

There are several branches of SEO like on-page SEO where the search engine optimisation analyst’s main aim is to ensure that the keywords that the brand wants to rank on are contained within the website’s or text. Thereby, increasing the brand’s chance of ranking in the top three to five results on the SERP (search engine results page) and driving organic traffic to the brand’s site.

SEO and its application today

Global statistics show that Google processes about forty thousand search queries every second. This translates into “3.5 billion searches per day and 1.2 trillion searches per year.” Thus, these statistics alone show the need for a professional and knowledgeable SEO to optimise sites so that they rank in the top SERP results.

The salient point in this context is that it is vital for a knowledgeable and expert SEO to optimise websites.

Because of the high volumes of Internet content that is consumed daily, there is serious competition between brands to rank at the top of the SERP. Thus, it stands to reason that a mediocre SEO has the potential to do more harm than good to a brand’s SERP ranking.

Furthermore, what is vital to be cognizant of is the fact that the overall SEO model is still as relevant today as it was at the development of the digital media marketing genre. However, some of the details, based on the latest trends, within this model have changed. A typical example of these changes is the increasing importance and relevance of social media in the online community. Consequently, the primary difference between the original SEO and the current SEO is that brands with smaller marketing budgets can now compete with their global counterparts by using Social Media Marketing tactics.

Final thoughts

As noted at the outset of this article, the single most important constant in the digital media marketing world is that there is continuous change and fluidity. Therefore, it’s vital to contract an SEO specialist to ensure that brands remain relevant within the everchanging digital world.

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Blockchain

Top Blockchain Applications Making Waves in Commercial Real Estate

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Top Blockchain Applications Making Waves in Commercial Real Estate

The commercial real estate (CRE) industry is comprised of many different types of service providers, including property management, brokerage firms, banks, and other types of lenders. When a CRE transaction takes place, there are various operators involved, requiring extensive sharing of official property documents, and financial information which need to be validated. The requirements for validating all information across all parties slows down the speed of each transaction, which can take weeks and months to complete. Many CRE firms have turned to blockchain to speed up execution times, decrease error and increase transparency in each transaction.

What Is Blockchain?

Blockchain technology is a way to store and transfer information in an encrypted manner by distributing data instead of copying it in a central location. Blockchain does so through a cloud, peer-to-peer network that eliminates the need for a third party, which ultimately reduces transaction fees. A digital ledger is then created and updated with each financial transaction in blocks.

There are plenty of benefits to making transactions and transferring data using blockchain as the technology is not controlled by one central entity, such as a central bank. This means that breaching these blocks is extremely difficult, maintaining the sanctity and transparency of its transactions and data.

Blockchain is the backbone of cryptocurrencies such as Bitcoin, which offer speedy and low-cost ways of sending and receiving money.

Faster Transactions

One of the most exciting ways blockchain is disrupting the CRE world is in the form of smart contracts. The industry currently relies on an inefficient system of old-school verification of property ownership by conducting research to ensure the property belongs to the party who is selling it.

Blockchain can reduce the speed in which the chain of custody regarding CRE properties takes place as a property’s title would be stored on a public ledger. This would remove the need for another central repository, thus reducing transaction, state, city and legal costs. The same principle would apply for leases that would be recorded via blockchain.

More Transparent Deals

Blockchain can also ensure that real estates assets are more liquid and the terms of the agreement are fully understood by both sides as every piece of data regarding a property would be stored publicly. This includes data surrounding former owners, construction done on the property, past maintenance costs and records regarding former inspections.

Having all this information available would give the investor a more comprehensive idea of the property they are investing in. Blockchain essentially ensures that everyone is on the same page and both sides are fully aware of what they’re getting into as every piece of information is out there for anyone to access.

Digital Paper Trail

Another challenge with the CRE industry is the fact that public records can be outdated, unreliable or not available. Following a property’s paper trail can be time-consuming and frustrating as a lot of this information is lost due to poor organizational skills from industry workers and legacy systems that lose data when updated.

With blockchain, every piece of information on a property would be available in the same place rather than in multiple physical and digital domains. Blockchain would also help to eliminate the type of fraud that sometimes exists in the industry as deeds and titles can be counterfeited easily.

Buying Property With Cryptocurrencies

As previously mentioned, Bitcoin is a cryptocurrency that relies on blockchain to complete financial transactions online in a matter of seconds. Some investors and real estate firms have started adding Bitcoin to the industry, including Ivan Pacheco, who bought a two-bedroom condominium in Florida for $275,000 in Bitcoin.

In the residential space, you can buy a condo on the Lower East Side of Manhattan with Bitcoin. Meanwhile, some apartments in New York City are allowing their tenants to pay for rent using Bitcoin. Cryptocurrencies have been historically volatile and they’ve been on the decline since peaking in December 2017, but some investors believe that the future of real estate will be closely tied with Bitcoin and other digital coins.

Nevertheless, blockchain’s role in the CRE industry is becoming more prevalent each day. The technology’s potential to speed up transactions with smart contracts, its ability to add transparency to a deed or title and the fact that it dramatically decreases the chance for fraud suggest that more investors will flock towards firms that use blockchain for CRE transactions.

 

This article first appeared on RealAtom.

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Business

5 Tips to Help You Implement a Content Marketing Strategy

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Content is King

High-quality web content that’s useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online. – Kristina Halvorson

The age-old adage: “Content is King” is more relevant in the global digital media marketing world that it has ever been before. Statistics generated by Newscred.com show the following:

  • 71% of consumers are turned away from a brand by direct sales pitches.
  • 40% of consumers prefer emails that are content-rich and not promotional.
  • 84% of millennials do not trust traditional advertising.
  • 2017 statistics show that 615 million mobile devices have installed adblocker technology.
  • 2017 statistics show that 84% of people expect brands to create content.

It should be noted at this juncture that we are talking about high-quality, informative, authoritative content. Publishing run-of-the-mill spun content is counterproductive and can harm your brand’s reputation as a leader in its field.

Finally, 2016 studies have shown that circa 75% of brand marketers are increasing their content marketing budgets to allocate a more significant slice of their overall marketing budgets to content strategy and content marketing.

Implementing a content strategy

From the figures mentioned above, we can see that designing and implementing a content marketing strategy is a vital part of a brand’s digital marketing strategy. And it should not be avoided or downgraded to a very low priority. Therefore, here are five tips to help you with your content strategy:

Work with a reputable agency

It is vital to partner with a digital marketing agency that has years of experience writing high-quality, informative content. Additionally, it’s a good idea for this agency to keep up to date with the changes to Google’s ranking search engine algorithms to ensure that their clients’ brands continue to rank up in the top three to five brands on the Search Engine Results Page (SERP).

Identify your brand’s target audience

Let us assume for this article that you own a business that designs and manufactures Merino wool jackets for the athleisure and casual outdoor market. It is vital to describe each persona-type that will be interested in purchasing this jacket. For example, someone that is interested in only wearing high fashion and is not interested in spending time outdoors hiking is probably not going to wear this jacket. Therefore, there will be very little ROI if you market your brand to this persona.

Identify the type of content that will add value to your brand

Different content types suit different brands. It depends both on the brand’s products and the target audience. Once again, if we look at our Merino wool jacket, we can see that the following content types are suitable:

  • Instagram and Pinterest posts with high-quality photos showing how the jacket can be worn.
  • Long-form articles that are related to the jacket and how to care for the jacket.
  • Informative emails that provide links to the long-form articles as well as links to new products.

Consistency is critical

Consistency is a cornerstone of all content marketing strategies. Regular content gets ranked higher on Google (or other search engines) because of its consistency. It does not matter what the time frame of each post is. What matters is that if the content strategy states that a guest blog post will be published three times a week, the brand marketer must stick to the plan. On the other hand, brands that do not post regular content do not keep on “reminding” Google that they are essential, and they add value to their target audience’s lives.

Content builds trust

High-authority, informative content builds trust. For example, let us go back to our Merino wool jackets. It is natural to assume that the brand’s target audience will ask what temperature can the jacket be worn at, whether the jacket is waterproof or not, how to wash the jacket, and how should the jacket be stored when not in use.

The best way to answer these valid questions is, not only to add this information (in bullet point form) to the jacket’s description but to write and publish an informative article on the value of a Merino wool jacket and how to care for it. As a result, the brand’s target audience will see the brand owners as knowledgeable. Additionally, they will assume that the brand cares about its customers.

Final words

This article does not attempt to be a comprehensive guide to the mastery of content strategy. For more information, talk to Firecrab Digital Media.

 

 

 

 

 

 

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