Search Engine Optimization or SEO has been a leading marketing tool since its inception. In 2017, 82% of online marketers report that it is becoming more effective. As digital marketing matures, companies get better at SEO. However, there was a time when only a few people know how to take advantage of SEO. This article will give you a clear picture of the evolution of SEO trends over the years.
Primitive Stage (1991 to 2002)
The first website in the world was launched in the year 1991. This was soon followed with the revolution of cataloged information in the year 1993. In 1994, Yahoo was born, and in 1996, Google was launched.
During the primitive stage of SEO, many marketers studied and practiced excessive tagging and keyword stuffing in order to get high search rankings. Updates on major search engine algorithms would sometimes take months to complete. This allowed the tactics of black-hat SEO to remain effective for a longer time.
Early Stage (2003 to 2005)
The personalized search based on the history of the user emerged. It was able to improve the materiality of the results and enabled SEO to help the users by using valuable information like locations, maps, mobile results, and store hours in their search results. There were also inbound links predominantly used in order to increase and improve search exposure. Bad keyword stuffing and linking practices were penalized. This penalization was put into practice in order to improve indexing.
Middle Stage (2006 to 2009)
The middle stage of SEO welcomed more engaging media contents in the search results pages. Images, videos, and news were added. The launching of the Google Suggest offered more relevant content. They displayed the suggested search options which are based on the history of the user. The marketers also began optimizing their content in order to increase their online visibility.
Enlightenment Stage (2010 to 2012)
In this stage, high standard had been set in the creation of content. Stricter regulations on content and keyword quality impacted the search results. Google Plus was also born in this stage. Developers expanded Google Suggest and provided faster suggested results as the queries were being typed. There were also shared contents that created valuable engagement and backlinks that built credibility.
Modern Stage (2013 to present)
In the modern stage of the SEO trends, marketers’ focus has shifted towards mobile accessibility, relevant content, and local search. However, there are still websites which lack mobile optimization and end up losing their current standing in the Google search results page ranking (SERP). Personalization of content has also become dominant.
Future of SEO (present- )
There’s not much you can know for certain about the future of SEO. However, as it continues to evolve, you can expect that it will help you prepare your brand for the shift in online marketing trends and guide you in optimizing new kinds of content.
The evolution of SEO trends over the years has helped in optimizing websites and defined the requirements needed to gain enough visibility online. SEO itself has answered the need of the users to look for reputed companies.