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Is Adding a Website to your Marketing Strategy a Good Idea

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Long are the days, where the majority of advertising was done on newsprint and flyers, thanks to the introductions of easy to build websites and easy to access website hosting plans, many companies are resorting to doing their advertising online instead of relying on good old newsprints and the odd batch of flyers distributed within the neighborhood.

Not only are people starting to rely on internet marketing plans, but they are starting to make use of social media marketing and other forms of digital marketing.

This brings up the question of whether it is a good idea to make use of a website, and or what benefits will your company stand to gain if you decided to make use of a website.

Creating your own online website for yourself or your business

By choosing to make use of an online website in today’s day and age there are a small amount of cons which could affect you and your company, which in today’s world has had an almost non-existent impact on both website users and webmasters, while the pros of making use of an online website have seen company’s profits and customer bases sky-rocket in success and growth.

Cons

As mentioned before there are very few cons which one can experience at this current time and as the world advances the list of cons becomes even smaller as new technology allows webmasters to minimize the negative effects of making use of an online website.

Subject to cyber-attacks

This has to be one of the worst cons which making use of an online website. Cyber-attacks are becoming more common on the internet which is a good thing, as the more attacks there are the greater change Search Engines like Google.com are able to create ways to prevent these attacks from happening.

If you set up your website correctly you will stand very little chance of having your website attacked.

Expenses

This can only is a con when you choose the incorrect hosting platforms and service provider.

Expenses for a website can either be extremely cheap or expensive depending on the route you choose to go, and each route has its own list of pros and cons. Websites can have a negative impact in your expenses if they are not benefiting your company, this means that if a website sits for a long period of time and is not set up correctly it will not be generating any form of income, whether from online sales, new customers and or money from marketing.

This can be fixed quite easily and will only require the site to be set up correctly and maintained correctly, which either can be maintained in-house or you can make use of a website development team.

What are the Pros of making use of a website?

If you choose to make use of a website, you can expand your business on both a marketing aspect and you can make use of an online store to sell your products and or services.

Because the majority of all marketing is now directed at the online marking and majority of all shoppers in the world are now making use of online stores.

Marketing

By making use of the correct marketing tactics your company will be able to save large amounts of money on traditional newsprint media and gain a boost in customers from digital marketing.

Money

If your website is set up correctly then your site should pay for itself, meaning that all the costs of the website will be covered through sales and advertising marketing which is made on the online store.

Easy to create

If you are looking at creating your own website, you don’t have to worry about any difficulty when deciding to create your own website if you choose to make use of a platform which has a template based design, the best example of this would be to make use of WordPress as it will save you the most time when developing your website and is free to use.

Final thoughts

Choosing to make use of a website is the best things that you can do as a business in today’s world, as you will increase your customer market and your income if you set your website up correctly.

 

 

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Blockchain

Top Blockchain Applications Making Waves in Commercial Real Estate

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Top Blockchain Applications Making Waves in Commercial Real Estate

The commercial real estate (CRE) industry is comprised of many different types of service providers, including property management, brokerage firms, banks, and other types of lenders. When a CRE transaction takes place, there are various operators involved, requiring extensive sharing of official property documents, and financial information which need to be validated. The requirements for validating all information across all parties slows down the speed of each transaction, which can take weeks and months to complete. Many CRE firms have turned to blockchain to speed up execution times, decrease error and increase transparency in each transaction.

What Is Blockchain?

Blockchain technology is a way to store and transfer information in an encrypted manner by distributing data instead of copying it in a central location. Blockchain does so through a cloud, peer-to-peer network that eliminates the need for a third party, which ultimately reduces transaction fees. A digital ledger is then created and updated with each financial transaction in blocks.

There are plenty of benefits to making transactions and transferring data using blockchain as the technology is not controlled by one central entity, such as a central bank. This means that breaching these blocks is extremely difficult, maintaining the sanctity and transparency of its transactions and data.

Blockchain is the backbone of cryptocurrencies such as Bitcoin, which offer speedy and low-cost ways of sending and receiving money.

Faster Transactions

One of the most exciting ways blockchain is disrupting the CRE world is in the form of smart contracts. The industry currently relies on an inefficient system of old-school verification of property ownership by conducting research to ensure the property belongs to the party who is selling it.

Blockchain can reduce the speed in which the chain of custody regarding CRE properties takes place as a property’s title would be stored on a public ledger. This would remove the need for another central repository, thus reducing transaction, state, city and legal costs. The same principle would apply for leases that would be recorded via blockchain.

More Transparent Deals

Blockchain can also ensure that real estates assets are more liquid and the terms of the agreement are fully understood by both sides as every piece of data regarding a property would be stored publicly. This includes data surrounding former owners, construction done on the property, past maintenance costs and records regarding former inspections.

Having all this information available would give the investor a more comprehensive idea of the property they are investing in. Blockchain essentially ensures that everyone is on the same page and both sides are fully aware of what they’re getting into as every piece of information is out there for anyone to access.

Digital Paper Trail

Another challenge with the CRE industry is the fact that public records can be outdated, unreliable or not available. Following a property’s paper trail can be time-consuming and frustrating as a lot of this information is lost due to poor organizational skills from industry workers and legacy systems that lose data when updated.

With blockchain, every piece of information on a property would be available in the same place rather than in multiple physical and digital domains. Blockchain would also help to eliminate the type of fraud that sometimes exists in the industry as deeds and titles can be counterfeited easily.

Buying Property With Cryptocurrencies

As previously mentioned, Bitcoin is a cryptocurrency that relies on blockchain to complete financial transactions online in a matter of seconds. Some investors and real estate firms have started adding Bitcoin to the industry, including Ivan Pacheco, who bought a two-bedroom condominium in Florida for $275,000 in Bitcoin.

In the residential space, you can buy a condo on the Lower East Side of Manhattan with Bitcoin. Meanwhile, some apartments in New York City are allowing their tenants to pay for rent using Bitcoin. Cryptocurrencies have been historically volatile and they’ve been on the decline since peaking in December 2017, but some investors believe that the future of real estate will be closely tied with Bitcoin and other digital coins.

Nevertheless, blockchain’s role in the CRE industry is becoming more prevalent each day. The technology’s potential to speed up transactions with smart contracts, its ability to add transparency to a deed or title and the fact that it dramatically decreases the chance for fraud suggest that more investors will flock towards firms that use blockchain for CRE transactions.

 

This article first appeared on RealAtom.

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Business

5 Tips to Help You Implement a Content Marketing Strategy

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Content is King

High-quality web content that’s useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online. – Kristina Halvorson

The age-old adage: “Content is King” is more relevant in the global digital media marketing world that it has ever been before. Statistics generated by Newscred.com show the following:

  • 71% of consumers are turned away from a brand by direct sales pitches.
  • 40% of consumers prefer emails that are content-rich and not promotional.
  • 84% of millennials do not trust traditional advertising.
  • 2017 statistics show that 615 million mobile devices have installed adblocker technology.
  • 2017 statistics show that 84% of people expect brands to create content.

It should be noted at this juncture that we are talking about high-quality, informative, authoritative content. Publishing run-of-the-mill spun content is counterproductive and can harm your brand’s reputation as a leader in its field.

Finally, 2016 studies have shown that circa 75% of brand marketers are increasing their content marketing budgets to allocate a more significant slice of their overall marketing budgets to content strategy and content marketing.

Implementing a content strategy

From the figures mentioned above, we can see that designing and implementing a content marketing strategy is a vital part of a brand’s digital marketing strategy. And it should not be avoided or downgraded to a very low priority. Therefore, here are five tips to help you with your content strategy:

Work with a reputable agency

It is vital to partner with a digital marketing agency that has years of experience writing high-quality, informative content. Additionally, it’s a good idea for this agency to keep up to date with the changes to Google’s ranking search engine algorithms to ensure that their clients’ brands continue to rank up in the top three to five brands on the Search Engine Results Page (SERP).

Identify your brand’s target audience

Let us assume for this article that you own a business that designs and manufactures Merino wool jackets for the athleisure and casual outdoor market. It is vital to describe each persona-type that will be interested in purchasing this jacket. For example, someone that is interested in only wearing high fashion and is not interested in spending time outdoors hiking is probably not going to wear this jacket. Therefore, there will be very little ROI if you market your brand to this persona.

Identify the type of content that will add value to your brand

Different content types suit different brands. It depends both on the brand’s products and the target audience. Once again, if we look at our Merino wool jacket, we can see that the following content types are suitable:

  • Instagram and Pinterest posts with high-quality photos showing how the jacket can be worn.
  • Long-form articles that are related to the jacket and how to care for the jacket.
  • Informative emails that provide links to the long-form articles as well as links to new products.

Consistency is critical

Consistency is a cornerstone of all content marketing strategies. Regular content gets ranked higher on Google (or other search engines) because of its consistency. It does not matter what the time frame of each post is. What matters is that if the content strategy states that a guest blog post will be published three times a week, the brand marketer must stick to the plan. On the other hand, brands that do not post regular content do not keep on “reminding” Google that they are essential, and they add value to their target audience’s lives.

Content builds trust

High-authority, informative content builds trust. For example, let us go back to our Merino wool jackets. It is natural to assume that the brand’s target audience will ask what temperature can the jacket be worn at, whether the jacket is waterproof or not, how to wash the jacket, and how should the jacket be stored when not in use.

The best way to answer these valid questions is, not only to add this information (in bullet point form) to the jacket’s description but to write and publish an informative article on the value of a Merino wool jacket and how to care for it. As a result, the brand’s target audience will see the brand owners as knowledgeable. Additionally, they will assume that the brand cares about its customers.

Final words

This article does not attempt to be a comprehensive guide to the mastery of content strategy. For more information, talk to Firecrab Digital Media.

 

 

 

 

 

 

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Life Hacks

4 Reasons Why Exercising Daily is Beneficial for Your Health

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Exercise

Are you feeling lethargic and drained by the end of the week? It’s all you can do to get yourself to the weekend so you can rest to try and recover to start the new working week?

This issue seems to be a frequent topic of discussion these days: and for good reason.

Lethargy and exhaustion: Why?

Before we look at one of the best ways to counteract the extreme lassitude and fatigue by the end of the work week, let’s look at several reasons why we feel this way by the end of the week:

Our global society has moved from the Industrial Age where people were more active at work to the Information Age where people sit behind a computer for long hours without moving. Not only is the lack of movement an issue but many people do not sit behind an ergonomic workstation. Consequently, they develop conditions such as Repetitive Strain Injury, heart disease, obesity, diabetes, and other maladies specific to the lack of movement.

The article published on Everydayhealth.com titled “The Real Effects of Technology on Your Health” notes that information is continuously available via mobile devices, and it can be consumed 24/7. This often causes the brain fatigue from the constant barrage of information. In summary, part of the reason why we feel overwhelmed all the time is that our brains never get time to relax. They are always processing and sorting out information.

Staring at a computer, or mobile device screen all day (and for most of the night) causes eye strain, loss of vision, migraine headaches, light sensitivity, and exhaustion. It also induces sleep deprivation. Firstly, we spend too long on our mobile devices when we should be sleeping. And, because our brains are so busy processing all the information consumed, it never calms down enough so we can fall asleep.

Exercise: One of the best ways to counteract exhaustion and fatigue

At the outset, it’s important to note that I am not a medical professional. Therefore,  it’s important to check with your doctor before embarking on a programme of rigorous exercise.

That being said, here are several benefits to exercising on a daily basis:

Improves the quality of your sleep

As long you don’t exercise just before bedtime, it promotes better sleep than if you don’t exercise. Not only will you fall asleep quicker, but your quality of sleep will also be better.

Helps with weight loss

There is no doubt that our sedentary lifestyles are a major cause of the global obesity epidemic. The World Health Organisation’s statistics show that “worldwide obesity has nearly tripled since 1975.” Therefore, exercising every day will help us reduce excess weight and reduce the likelihood of contracting obesity-related diseases like heart disease, and diabetes.

Is a mood booster

The Mayo Clinic website notes that “physical activity stimulates various brain chemicals that may leave you feeling happier and more relaxed.” It gets your heart rate going, increases your natural endorphin levels and helps reduce the stress hormones like noradrenalin and adrenalin.

Improves energy levels

Does walking from your car to your office, or completing household chores exhaust you? Exercise increases muscle strength, density, and endurance levels. It also “delivers oxygen and nutrients to your tissues and helps your cardiovascular system work more efficiently.” Therefore, when your muscles, heart, and lungs receive more oxygen, you will be able to go about your daily life without feeling tired and out-of-breath.

Final thoughts

Starting an exercise programme can be demoralising and tiring in itself. However, on the other hand, it can also be exciting, especially when you notice your fitness levels improving and your lethargy levels reducing. It is important to persevere, break down your fitness goals into bite-size chunks, and celebrate every small milestone.

Succinctly stated, your joie de vivre and raison d’etre will return, thereby, improving your quality of life and your ability to cope with all of the modern-day stresses. It is for this reason alone that it is worth embarking on a daily exercise programme.

 

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