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Is Adding a Website to your Marketing Strategy a Good Idea

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Long are the days, where the majority of advertising was done on newsprint and flyers, thanks to the introductions of easy to build websites and easy to access website hosting plans, many companies are resorting to doing their advertising online instead of relying on good old newsprints and the odd batch of flyers distributed within the neighborhood.

Not only are people starting to rely on internet marketing plans, but they are starting to make use of social media marketing and other forms of digital marketing.

This brings up the question of whether it is a good idea to make use of a website, and or what benefits will your company stand to gain if you decided to make use of a website.

Creating your own online website for yourself or your business

By choosing to make use of an online website in today’s day and age there are a small amount of cons which could affect you and your company, which in today’s world has had an almost non-existent impact on both website users and webmasters, while the pros of making use of an online website have seen company’s profits and customer bases sky-rocket in success and growth.

Cons

As mentioned before there are very few cons which one can experience at this current time and as the world advances the list of cons becomes even smaller as new technology allows webmasters to minimize the negative effects of making use of an online website.

Subject to cyber-attacks

This has to be one of the worst cons which making use of an online website. Cyber-attacks are becoming more common on the internet which is a good thing, as the more attacks there are the greater change Search Engines like Google.com are able to create ways to prevent these attacks from happening.

If you set up your website correctly you will stand very little chance of having your website attacked.

Expenses

This can only is a con when you choose the incorrect hosting platforms and service provider.

Expenses for a website can either be extremely cheap or expensive depending on the route you choose to go, and each route has its own list of pros and cons. Websites can have a negative impact in your expenses if they are not benefiting your company, this means that if a website sits for a long period of time and is not set up correctly it will not be generating any form of income, whether from online sales, new customers and or money from marketing.

This can be fixed quite easily and will only require the site to be set up correctly and maintained correctly, which either can be maintained in-house or you can make use of a website development team.

What are the Pros of making use of a website?

If you choose to make use of a website, you can expand your business on both a marketing aspect and you can make use of an online store to sell your products and or services.

Because the majority of all marketing is now directed at the online marking and majority of all shoppers in the world are now making use of online stores.

Marketing

By making use of the correct marketing tactics your company will be able to save large amounts of money on traditional newsprint media and gain a boost in customers from digital marketing.

Money

If your website is set up correctly then your site should pay for itself, meaning that all the costs of the website will be covered through sales and advertising marketing which is made on the online store.

Easy to create

If you are looking at creating your own website, you don’t have to worry about any difficulty when deciding to create your own website if you choose to make use of a platform which has a template based design, the best example of this would be to make use of WordPress as it will save you the most time when developing your website and is free to use.

Final thoughts

Choosing to make use of a website is the best things that you can do as a business in today’s world, as you will increase your customer market and your income if you set your website up correctly.

 

 

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Business

Performance Management: Why Organisations Should Prioritise Performance Management

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Performance management is defined as the “process of creating a work environment or setting in which people are enabled to perform to the best of their abilities.” Additionally, in order to ensure that the optimal work environment is created, employee performance is measured.

This definition raises the following issues or questions that need to be asked and answered:

How do companies measure performance, what parameters or metrics are used to measure performance, and how is an equitable measurement drawn up across all job roles? In other words, how is a sales assistant’s performance weighed equally against a sale’s executive’s performance, for example?

Performance management: A case study

By way of answering these questions, let’s look at a simple case study. Company A is involved in the design and manufacture of a new product that they hope to launch just before the Festive season this year.

Thus, there is a design team with a team lead, and a sales team, headed by a sales manager. The company outsources the product manufacture and packaging, so the buying department only consists of a single person at this stage. A multi-departmental team dually manages quality control. It includes employees from the design and sales team as well as staff from the manufacturer.

It must be noted that the manufacturing company employee has no relevance to our case study, so we will ignore him/her for now. Also, the company has decided that it manages its performance review on a project basis, and they any one of the software applications that are available on the market to drive its process.

Therefore, let’s start by dividing the project’s performance management process into its key performance areas:

Goals

The goal of this project is to design, manufacture, and launch Product X in time for the Festive season. Therefore, both staff and management need to sit down and define measurable and equitable goals to meet the project deadlines.

Planning

This point includes the three following elements:

  • Clarity on job expectations.
  • Discussion about organisational vision & core values
  • Discussion on time bound goals

At this juncture, it must be noted that the clearer the job expectations in relation to the organisation’s core values and vision, the great the chance there will be successful outcomes.

Review collection and analysis

When utilised correctly, employee reviews can be a valuable resource for management and human resources as they are an accurate reflection of the organisation’s employee culture and inner workings.  Therefore, by organising regular feedback using team performance management software, it is possible to collect valuable data that can be plotted on graphs and charts for senior management to make sense of it.

Consequently, it is vital for management to get employee buy-in; otherwise this process will fail.

Using analytical data gathered to facilitate informed decision-making

Finally, if the performance management process is administered correctly; thereby, gaining employee trust, management will be able to utilise the valuable information collected to make improvements to the work environment and employee culture to ensure business growth and an increased bottom line.

 After all, a company exists to make money. And wise top-level management will pay close attention to the fact that happy employees result in a successful organisation.

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4 Reasons Why Exercising Daily is Beneficial for Your Health

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Exercise

Are you feeling lethargic and drained by the end of the week? It’s all you can do to get yourself to the weekend so you can rest to try and recover to start the new working week?

This issue seems to be a frequent topic of discussion these days: and for good reason.

Lethargy and exhaustion: Why?

Before we look at one of the best ways to counteract the extreme lassitude and fatigue by the end of the work week, let’s look at several reasons why we feel this way by the end of the week:

Our global society has moved from the Industrial Age where people were more active at work to the Information Age where people sit behind a computer for long hours without moving. Not only is the lack of movement an issue but many people do not sit behind an ergonomic workstation. Consequently, they develop conditions such as Repetitive Strain Injury, heart disease, obesity, diabetes, and other maladies specific to the lack of movement.

The article published on Everydayhealth.com titled “The Real Effects of Technology on Your Health” notes that information is continuously available via mobile devices, and it can be consumed 24/7. This often causes the brain fatigue from the constant barrage of information. In summary, part of the reason why we feel overwhelmed all the time is that our brains never get time to relax. They are always processing and sorting out information.

Staring at a computer, or mobile device screen all day (and for most of the night) causes eye strain, loss of vision, migraine headaches, light sensitivity, and exhaustion. It also induces sleep deprivation. Firstly, we spend too long on our mobile devices when we should be sleeping. And, because our brains are so busy processing all the information consumed, it never calms down enough so we can fall asleep.

Exercise: One of the best ways to counteract exhaustion and fatigue

At the outset, it’s important to note that I am not a medical professional. Therefore,  it’s important to check with your doctor before embarking on a programme of rigorous exercise.

That being said, here are several benefits to exercising on a daily basis:

Improves the quality of your sleep

As long you don’t exercise just before bedtime, it promotes better sleep than if you don’t exercise. Not only will you fall asleep quicker, but your quality of sleep will also be better.

Helps with weight loss

There is no doubt that our sedentary lifestyles are a major cause of the global obesity epidemic. The World Health Organisation’s statistics show that “worldwide obesity has nearly tripled since 1975.” Therefore, exercising every day will help us reduce excess weight and reduce the likelihood of contracting obesity-related diseases like heart disease, and diabetes.

Is a mood booster

The Mayo Clinic website notes that “physical activity stimulates various brain chemicals that may leave you feeling happier and more relaxed.” It gets your heart rate going, increases your natural endorphin levels and helps reduce the stress hormones like noradrenalin and adrenalin.

Improves energy levels

Does walking from your car to your office, or completing household chores exhaust you? Exercise increases muscle strength, density, and endurance levels. It also “delivers oxygen and nutrients to your tissues and helps your cardiovascular system work more efficiently.” Therefore, when your muscles, heart, and lungs receive more oxygen, you will be able to go about your daily life without feeling tired and out-of-breath.

Final thoughts

Starting an exercise programme can be demoralising and tiring in itself. However, on the other hand, it can also be exciting, especially when you notice your fitness levels improving and your lethargy levels reducing. It is important to persevere, break down your fitness goals into bite-size chunks, and celebrate every small milestone.

Succinctly stated, your joie de vivre and raison d’etre will return, thereby, improving your quality of life and your ability to cope with all of the modern-day stresses. It is for this reason alone that it is worth embarking on a daily exercise programme.

 

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5 Reasons Why You Should Prioritise Internet Security

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Most people nowadays can no longer do without their laptops, computers, and smartphones. Some people can no longer stand a day without connecting to the internet. While the advent of the internet has brought in loads of perks (especially for freelancers and entrepreneurs), users still need to practice caution since there are a lot of risks if internet security is taken for granted. Here are some of the biggest reasons why you should make your internet security a top priority:

Loss of Privacy and Confidentiality

You definitely don’t want any of your confidential or private information and messages to be viewed, intercepted, or stolen. Government institutions and companies that hold highly sensitive information are more prone to this kind of risk. Thus, there’s a need to update their systems to bring maximum security about.

Identity Theft

Identity theft is one of the biggest issues online as most people are now into buying, selling, and exchanging information through the web. If internet security is not prioritized, these online transactions may lead to fraudulent activities like cyber-criminals getting access to your credit card information, social security number, and other personal data. Using these sensitive data, they can make purchases, apply for government benefits, take out loans, or even ruin your private life. The damages of identity theft could be vast, and so caution is a must.

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Data Theft

Your photos, videos, documents, and other digital files are also prone to data theft. These data can be distributed or resold illegally. For example, companies may end up losing confidential financial files, important testing data, product blueprints, trade secrets, and many more. Governments are also at risk of losing their sensitive data like research projects, strategies, agent names abroad, lists of military placements, and so on.

Computer Damage

There are also some hackers that are more interested in causing damage than embezzling information. They can cause harm to your computer using Trojans, malicious software, and other computer viruses. These can render your computer unworkable. The common targets are corporate and government systems. Hackers attach their computers to disrupt services and communications, resulting in various secondary problems.

Ruined reputation

Hackers could get into your system and post something that could ruin your reputation online. This includes posting data that are supposed to be private for everyone to see. Bad posts could crumble the public image that you have worked so hard to establish. This is particularly risky for influential people and huge businesses. The challenge is that once something is posted online, it is nearly impossible to totally erase it, especially if the damage is already done.

Lost revenue

If your business’ online system is crashed, this could lead to downtime. And downtime means lost revenue. This could also affect your credibility as customers are likely to lose their trust in a business that isn’t totally secure. All your digital money could also go down the drain once the hackers find their way into your accounting and financial system or digital wallets.

How to improve your internet security

With the plethora of risks poor internet security tags along, you need to make sure that you’re doing the right precautions to keep troubles at bay. You could start with the following:

  1. Have secure passwords for all your accounts

Your passwords should be strong and secure. Use long passwords that have random letters, numbers, and characters.

  1. Have a working antivirus software on your computer

Use a reliable antivirus software to protect your computer from viruses and other malicious software programs that could steal your data and cause other unwanted damages.

  1. Do not click on malicious links

Be wary of unknown links from unknown sources. If you are not familiar with the source of an email, just ignore it instead of jumping into the risk.

  1. Use the latest version of web browsers

Update your web browser from time to time. Use the latest version as much as possible as new versions always come with better security features.

  1. Screen all downloads

If the website is unfamiliar, do not download or install programs from that source. Also, prior to opening attachments or downloads, scan it with your internet security protocol for an added layer of protection.

As security features get more advanced, hacking strategies also get better. Thus, always update your security features and do whatever you can to equip yourself with the best security measures available.

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