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Is Adding a Website to your Marketing Strategy a Good Idea

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Long are the days, where the majority of advertising was done on newsprint and flyers, thanks to the introductions of easy to build websites and easy to access website hosting plans, many companies are resorting to doing their advertising online instead of relying on good old newsprints and the odd batch of flyers distributed within the neighborhood.

Not only are people starting to rely on internet marketing plans, but they are starting to make use of social media marketing and other forms of digital marketing.

This brings up the question of whether it is a good idea to make use of a website, and or what benefits will your company stand to gain if you decided to make use of a website.

Creating your own online website for yourself or your business

By choosing to make use of an online website in today’s day and age there are a small amount of cons which could affect you and your company, which in today’s world has had an almost non-existent impact on both website users and webmasters, while the pros of making use of an online website have seen company’s profits and customer bases sky-rocket in success and growth.

Cons

As mentioned before there are very few cons which one can experience at this current time and as the world advances the list of cons becomes even smaller as new technology allows webmasters to minimize the negative effects of making use of an online website.

Subject to cyber-attacks

This has to be one of the worst cons which making use of an online website. Cyber-attacks are becoming more common on the internet which is a good thing, as the more attacks there are the greater change Search Engines like Google.com are able to create ways to prevent these attacks from happening.

If you set up your website correctly you will stand very little chance of having your website attacked.

Expenses

This can only is a con when you choose the incorrect hosting platforms and service provider.

Expenses for a website can either be extremely cheap or expensive depending on the route you choose to go, and each route has its own list of pros and cons. Websites can have a negative impact in your expenses if they are not benefiting your company, this means that if a website sits for a long period of time and is not set up correctly it will not be generating any form of income, whether from online sales, new customers and or money from marketing.

This can be fixed quite easily and will only require the site to be set up correctly and maintained correctly, which either can be maintained in-house or you can make use of a website development team.

What are the Pros of making use of a website?

If you choose to make use of a website, you can expand your business on both a marketing aspect and you can make use of an online store to sell your products and or services.

Because the majority of all marketing is now directed at the online marking and majority of all shoppers in the world are now making use of online stores.

Marketing

By making use of the correct marketing tactics your company will be able to save large amounts of money on traditional newsprint media and gain a boost in customers from digital marketing.

Money

If your website is set up correctly then your site should pay for itself, meaning that all the costs of the website will be covered through sales and advertising marketing which is made on the online store.

Easy to create

If you are looking at creating your own website, you don’t have to worry about any difficulty when deciding to create your own website if you choose to make use of a platform which has a template based design, the best example of this would be to make use of WordPress as it will save you the most time when developing your website and is free to use.

Final thoughts

Choosing to make use of a website is the best things that you can do as a business in today’s world, as you will increase your customer market and your income if you set your website up correctly.

 

 

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Business

SEO: 5 Reasons Why SEO is Still Relevant Today

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SEO

The one constant about the Information Age is that it is fluid and everchanging. There is no consistency and stability over long periods of time.

Therefore, digital media marketing best practices also change regularly. Google, widely known as the world’s foremost search engine, spearheads this fluidity and transformation by continually enhancing their search engine algorithms to provide their users with improved search results to the queries submitted to the Google search engine.

Search Engine Optimisation: A succinct definition

Before we look at reasons why Search Engine Optimisation (SEO) is still relevant in today’s digital age, let’s look at what SEO is defined as:

According to searchengineland.com, SEO is “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

This definition might sound esoteric or “up in the air”. Furthermore, if website traffic is derived from natural search results, then inevitably SEO specialists break the cardinal rule of the definition of natural, or organic, traffic.

There are several branches of SEO like on-page SEO where the search engine optimisation analyst’s main aim is to ensure that the keywords that the brand wants to rank on are contained within the website’s or text. Thereby, increasing the brand’s chance of ranking in the top three to five results on the SERP (search engine results page) and driving organic traffic to the brand’s site.

SEO and its application today

Global statistics show that Google processes about forty thousand search queries every second. This translates into “3.5 billion searches per day and 1.2 trillion searches per year.” Thus, these statistics alone show the need for a professional and knowledgeable SEO to optimise sites so that they rank in the top SERP results.

The salient point in this context is that it is vital for a knowledgeable and expert SEO to optimise websites.

Because of the high volumes of Internet content that is consumed daily, there is serious competition between brands to rank at the top of the SERP. Thus, it stands to reason that a mediocre SEO has the potential to do more harm than good to a brand’s SERP ranking.

Furthermore, what is vital to be cognizant of is the fact that the overall SEO model is still as relevant today as it was at the development of the digital media marketing genre. However, some of the details, based on the latest trends, within this model have changed. A typical example of these changes is the increasing importance and relevance of social media in the online community. Consequently, the primary difference between the original SEO and the current SEO is that brands with smaller marketing budgets can now compete with their global counterparts by using Social Media Marketing tactics.

Final thoughts

As noted at the outset of this article, the single most important constant in the digital media marketing world is that there is continuous change and fluidity. Therefore, it’s vital to contract an SEO specialist to ensure that brands remain relevant within the everchanging digital world.

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Life Hacks

3 Life Hacks to Help You Survive our Post-Modern World

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Raindrops

We currently live in a world that is plagued by regional conflicts, the threat of conflict, trade wars, rising violent crime levels, severe weather events due to climate change as well as the increasing cost of living while our wages stagnate. Therefore, it suffices to say that navigating our way through life is not easy.

However, the challenging geopolitical and socio-economic living conditions are not an excuse to give up. They are a reason to learn coping skills to live as healthy a life as possible.

Ways to live a healthy life in our crazy, modern world

Thus, here are three essential life hacks to help you learn the coping skills you need to live a full, successful, and healthy life:

Serve others

Helen Keller, one of the USA’s leading educators and humanitarians in the 20th century, stated that  “optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.”

As an aside, it is worth noting that she was left deaf and blind after a devastating illness at two years old. As a result, it would be understandable if she was cynical and bitter throughout her life. However, the opposite is true. She went on to live a life of service to others and, in 1920, she ultimately co-founded the American Civil Liberties Union (ALCU).

Additionally, Chad Cooper highlights “the importance of being in service to others for your own success” in his article on Medium.com. The salient point here is that if we serve others, we focus on others and forget about our misfortunes. Thus, we end up stronger people, better able to cope with the challenges that each day throws at us.

Thus, it makes sense to try and emulate Keller’s and Cooper’s example.

Mindfulness: Stay in the present

Mother Theresa, who also spent her life in service to the most impoverished communities in Kolkata, India stated: “Be happy in the moment, that’s enough. Each moment is all we need, not more.” It is vital to not let past events contaminate the present and the future. Therefore, treat each moment of each day as a separate, isolated event.

Imagine, a moment, raindrops falling on a surface. Each droplet can be equated to a moment in time. Depending on how hard it rains, how big the drops are, and how level the surface is, the individual drops will either run together to form a raging river, or they will dry up when the sun comes out. Thus, in our scenario, it is vital to ensure that the raindrops do not form a raging river, no matter how hard it rains. The trick is to keep our emotional surface as level as possible.

Spend time outdoors

Making a weekly date with nature is vital. It doesn’t matter whether you visit an inner-city green space, walk along the beach, or hike forest and mountain trails. Nature is therapeutic. Exercise is also extremely beneficial for your physical and mental health and wellbeing. Therefore, can you imagine the benefits of combining exercise and spending time outside?

Final words

The fact that our modern, crazy life is challenging to say the least. However, as mentioned above, it is possible to thrive by spending time exercising and in nature, living a life of service to others, and by treating each moment of each day as a unique opportunity to do good.

 

 

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Blockchain

Top Blockchain Applications Making Waves in Commercial Real Estate

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Top Blockchain Applications Making Waves in Commercial Real Estate

The commercial real estate (CRE) industry is comprised of many different types of service providers, including property management, brokerage firms, banks, and other types of lenders. When a CRE transaction takes place, there are various operators involved, requiring extensive sharing of official property documents, and financial information which need to be validated. The requirements for validating all information across all parties slows down the speed of each transaction, which can take weeks and months to complete. Many CRE firms have turned to blockchain to speed up execution times, decrease error and increase transparency in each transaction.

What Is Blockchain?

Blockchain technology is a way to store and transfer information in an encrypted manner by distributing data instead of copying it in a central location. Blockchain does so through a cloud, peer-to-peer network that eliminates the need for a third party, which ultimately reduces transaction fees. A digital ledger is then created and updated with each financial transaction in blocks.

There are plenty of benefits to making transactions and transferring data using blockchain as the technology is not controlled by one central entity, such as a central bank. This means that breaching these blocks is extremely difficult, maintaining the sanctity and transparency of its transactions and data.

Blockchain is the backbone of cryptocurrencies such as Bitcoin, which offer speedy and low-cost ways of sending and receiving money.

Faster Transactions

One of the most exciting ways blockchain is disrupting the CRE world is in the form of smart contracts. The industry currently relies on an inefficient system of old-school verification of property ownership by conducting research to ensure the property belongs to the party who is selling it.

Blockchain can reduce the speed in which the chain of custody regarding CRE properties takes place as a property’s title would be stored on a public ledger. This would remove the need for another central repository, thus reducing transaction, state, city and legal costs. The same principle would apply for leases that would be recorded via blockchain.

More Transparent Deals

Blockchain can also ensure that real estates assets are more liquid and the terms of the agreement are fully understood by both sides as every piece of data regarding a property would be stored publicly. This includes data surrounding former owners, construction done on the property, past maintenance costs and records regarding former inspections.

Having all this information available would give the investor a more comprehensive idea of the property they are investing in. Blockchain essentially ensures that everyone is on the same page and both sides are fully aware of what they’re getting into as every piece of information is out there for anyone to access.

Digital Paper Trail

Another challenge with the CRE industry is the fact that public records can be outdated, unreliable or not available. Following a property’s paper trail can be time-consuming and frustrating as a lot of this information is lost due to poor organizational skills from industry workers and legacy systems that lose data when updated.

With blockchain, every piece of information on a property would be available in the same place rather than in multiple physical and digital domains. Blockchain would also help to eliminate the type of fraud that sometimes exists in the industry as deeds and titles can be counterfeited easily.

Buying Property With Cryptocurrencies

As previously mentioned, Bitcoin is a cryptocurrency that relies on blockchain to complete financial transactions online in a matter of seconds. Some investors and real estate firms have started adding Bitcoin to the industry, including Ivan Pacheco, who bought a two-bedroom condominium in Florida for $275,000 in Bitcoin.

In the residential space, you can buy a condo on the Lower East Side of Manhattan with Bitcoin. Meanwhile, some apartments in New York City are allowing their tenants to pay for rent using Bitcoin. Cryptocurrencies have been historically volatile and they’ve been on the decline since peaking in December 2017, but some investors believe that the future of real estate will be closely tied with Bitcoin and other digital coins.

Nevertheless, blockchain’s role in the CRE industry is becoming more prevalent each day. The technology’s potential to speed up transactions with smart contracts, its ability to add transparency to a deed or title and the fact that it dramatically decreases the chance for fraud suggest that more investors will flock towards firms that use blockchain for CRE transactions.

 

This article first appeared on RealAtom.

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